stockist:
(plural: ‘stockists‘; for the right pronunciation of this word, please click here)
a stockist of clothing
a retailer or wholesaler who keeps goods/products or things in some quantity ready for sale;
a shop or business that sells a particular type of goods or products,
a stockist of footwear & leather accessories
Being a stockist for a couple of cloth mills, my uncle, a reputed cloth wholesaler in our state, stocks a lot of cloth, and several retailers flock to him once the word of new arrival is out.
Most international cosmetic companies depend so much on the regional stockists that they offer them trade packages that are too strong to resist, for instance, supplying the first two instalments of stock without advance payment and profit margin well over normal.
As online marketing is catching up all over the world, a new breed of stockists called ‘virtual stockists’, the blogers who influence the customers by their articles and videos, and even take orders on their websites, has come into existence, and the companies are too willing to deliver their goods to the customers directly through these virtual stockists who charge far less than the real stockists.
