A grocer sells all types of grocery, food items and household supplies, a green grocer sells all types of vegetables and fruit, and a fruiterer sells all types of fruit and fruit related vegetables, usually owning a stall at a market place or owning a shop at a mall.

Though the large supermarkets and malls have shops selling fruits at very competitive prices, the traditional fruiterers are confident that their customers will never discard them and that they will stay in business doing very well as long as they choose to because of their loyal customers who see the difference between a con business and a fair business!

There are some programmes on TV that encourage the public to eat more fruit and to buy fruit from genuine fruiterers who get their stocks of fresh fruit from the local framers and use only natural process to preserve them.